Sectors

    Recruit staff for retail

    Trade has more open vacancies than any other sector in the Netherlands. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you reach candidates around every store.

    Book a Recruitment Strategy Call
    SOAP job campaigns for retail on social media

    What is happening in the labour market in retail?

    Trade has the most open vacancies in the Netherlands. Retailers with multiple stores need to recruit constantly, often for part-time roles and side jobs.

    70,500

    open vacancies in trade in the Netherlands, the highest of all sectors (second quarter 2026)

    95

    vacancies per 100 unemployed people in the Netherlands (second quarter 2026)

    Sources

    Why hire through social media in retail?

    Many retail staff are young or work part time alongside school or study. That group is mostly on social media. Short videos from the shop floor reach them near your store.

    Passive candidates

    Staff who aren't looking, but would move.

    Side jobs and young talent

    Pupils and students you reach through video.

    Managers

    Store managers and regional managers you also reach via LinkedIn.

    Which roles is SOAP often used for in retail?

    An indication based on what we often see. Every vacancy and region is different.

    Shop assistantShelf stackerCheckout assistantSales assistantAssistant store managerStore manager

    How does SOAP work for retail?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your vacancy text, for example for a shop assistant or store manager, and sets the audience per channel around your store. It adjusts using data from previous campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in retail?

    Facebook and Instagram

    Often used via Instagram to reach a broad group near a store.

    TikTok

    Often used for side jobs, pupils and students.

    LinkedIn

    Often used for store managers and regional managers.

    What does hiring with SOAP cost in retail?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you have many stores, a Business or Scale package usually fits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in retail

    Can I recruit per store?+
    Yes. You set up a campaign per store or vacancy, so your ad appears to people near that shop.
    Does this work for side jobs?+
    Yes. TikTok is often used alongside Instagram for side jobs, pupils and students.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in retail?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.