SOAP is the automated alternative to your job marketing agency. You pay a fixed monthly price plus your own ad budget. No agency fee per campaign, no markup on your media budget and no hidden costs.
Book a Recruitment Strategy CallFor organisations filling 1 to 2 vacancies at a time
Ideal for feeling the difference with an agency
For established organisations with many vacancies at once
For large organisations and organisations with multiple locations
All prices exclude VAT and your own ad budget.
Every plan has the same features. You only choose how many campaigns you want to run at once.
A campaign gets better the longer it runs. The Targeting Agent learns from every campaign which audiences respond, and that data makes your next campaigns more targeted and cheaper per applicant. That's why you choose a term that fits your hiring needs.
Enough to test SOAP on your first vacancies and see the results.
Enough to run several campaigns, adjust them and feel the difference with an agency.
For organisations that recruit continuously and want to build on a year of campaign data.
Do you have 15 or more vacancies open at once, work across multiple locations or have specific needs for setup and reporting? Then we put together a Scale plan together. We match the number of campaigns, the setup per location, the onboarding and the term to your organisation. You still pay 0% markup on your ad budget with a Scale plan.
With a job marketing agency you usually pay per campaign or a high monthly fee, often on top of your ad budget. With SOAP you pay a fixed monthly price for multiple campaigns, and every euro of your ad budget goes to your ads.
| Item | SOAP | Job marketing agency |
|---|---|---|
| Pricing model | Fixed monthly price from €299 for multiple campaigns | Often per campaign or a monthly fee, indicatively €850 to €3,000 |
| Markup on ad budget | 0% | Often a markup or built into the fee |
| Live with a campaign | Within five minutes | Often days to weeks |
| Setting up targeting | Automatically by the Targeting Agent | Manually by the agency |
| Insight into cost per hire | Per channel, via your ATS integration | Often limited reporting |
| Control | Fully with you | With the agency |
Indication based on public rates of job marketing agencies in the Netherlands, October 2026.
In a Recruitment Strategy Call we look at your vacancies, your current cost per hire and which plan delivers the most. No obligation.