Sectors
Care faces large and growing staff shortages. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn, and the Targeting Agent decides who sees them. This way you also reach people who aren't actively looking, such as career switchers and returners.
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Care has the second most open vacancies in the Netherlands after trade, and the shortages will keep growing in the coming years. In absolute numbers, the shortages are biggest among care workers and nurses. If you wait for candidates to apply on their own, you fall behind.
68,500
open vacancies in care in the Netherlands (second quarter of 2026)
301,000
expected shortage in care and welfare in the Netherlands in ten years
Sources
Many potential care workers don't actively search job sites. Think of career switchers from other sectors, returners, and people open to a vocational training route. On social media you reach them at a moment when they're not thinking about a new job.
Not actively looking, but open to a new step.
Professionals from other sectors considering care.
People returning to work or open to a vocational training route.
An indication based on what we often see. Every vacancy and region is different.
You are operational within a working day and put your vacancies live yourself after that.
You add your vacancy to SOAP. During onboarding we connect your ATS if needed.
The Targeting Agent reads your job ad, for example for care worker or support worker, and sets the target audience per channel around your locations or neighbourhoods. It adjusts based on data from earlier campaigns.
Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.
Often used to reach experienced staff, returners and career switchers.
You pay a fixed monthly fee from €299, plus your own ad budget. If your organisation has multiple locations or many vacancies at once, a Team, Business or Scale package often suits better.
For organisations filling 1 to 2 vacancies at a time
Ideal to feel the difference with an agency
For established organisations with many vacancies at once
For large organisations and organisations with multiple locations
All prices exclude VAT and your own ad budget.
In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.