Sectors
The hospitality sector in the Netherlands has to fill tens of thousands of vacancies every year, often with young and new staff. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them.
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Hospitality sees a lot of turnover and seasonal peaks, and relies heavily on young, temporary staff. According to Koninklijke Horeca Nederland, around 150,000 vacancies need filling each year, about two-thirds through new entrants.
28,100
open vacancies in hospitality in the Netherlands (second quarter 2026)
30%+
of hospitality businesses in the Netherlands have a staff shortage
Sources
A large part of the hospitality target group is on social media, and often not on vacancy sites. Short videos of the kitchen, the front of house and the team show what it's like to work for you.
Staff who aren't looking, but would move for better hours.
Students and seasonal workers you reach through video.
Venue managers you also reach via LinkedIn.
An indication based on what we often see. Every vacancy and region is different.
You are operational within a working day and put your vacancies live yourself after that.
You add your vacancy to SOAP. During onboarding we connect your ATS if needed.
The Targeting Agent reads your vacancy text, for example for front of house or a chef, and sets the audience per channel around your venue. It adjusts using data from previous campaigns.
Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.
Often used via Instagram to reach a broad group near your venue.
You pay a fixed monthly fee from €299, plus your own ad budget. If you have multiple venues or recruit for a seasonal peak, a Team, Business or Scale package usually fits better.
For organisations filling 1 to 2 vacancies at a time
Ideal to feel the difference with an agency
For established organisations with many vacancies at once
For large organisations and organisations with multiple locations
All prices exclude VAT and your own ad budget.
In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.