SOAP automatically turns your vacancies into ads on Meta, TikTok and LinkedIn. Connect your ATS, go live within five minutes and see exactly what each applicant costs you.
From ATS integration to a live campaign and measurable results. You are operational within a working day.
Onboarding from sign-up to a live campaign takes about 8 hours. If you use an ATS, we connect it during onboarding. That integration may take longer, as it depends on your ATS system.
You top up your budget on your own account in the platform and always see your remaining balance. No markup or transaction fees.
How your SOAP ad budget worksChoose your vacancy and channels. The Targeting Agent sets the audience and AI Creative Studio creates the ads. Your campaign is live within five minutes.
A tour of the SOAP dashboard, from creating a campaign to results per channel.
The Targeting Agent builds the audience for you. It reads your job ad, looks at the results of previous campaigns and uses that to decide per channel who sees your ad. You no longer have to set up audiences yourself in Meta, TikTok or LinkedIn.
Pulls the role, location and required skills from your vacancy and translates them into an audience.
Uses the results of previous campaigns to work out which audiences respond, and adjusts accordingly.
Translates the audience into the targeting options of Meta, TikTok and LinkedIn, so each channel reaches the right people.
The more campaigns you run, the more data the Targeting Agent has and the more targeted your ads become.
SOAP advertises on Meta, TikTok and LinkedIn. You choose one or more channels per vacancy. All three channels are included in every plan.
Every channel needs a different format. A TikTok video works differently to a LinkedIn post. In AI Creative Studio you create ads per vacancy in the right format, in your own brand style. You adjust everything yourself before it goes live.
The dashboard focuses on three things: performance data, budgeting and your ATS integration.
Impressions, clicks and CTR per campaign and per channel.
Your spend per campaign and remaining budget, always in view.
With your ATS you see cost per applicant and per hire, per channel.
Built for in-house recruitment teams filling high-volume vacancies: from care workers and cleaners to drivers, production staff and account managers.
From €299 per month, excluding your own ad budget. No markup on ad spend.
1 to 2 active campaigns
3 to 6 active campaigns
7 to 14 active campaigns
In a Recruitment Strategy Call, we look together at your vacancies, your channels and what you currently pay per hire.
No obligation · Personal advice for your vacancies