SOAP Recruitment
Boost job ads on social media
Is your job ad not getting traction? Boost it within five minutes on Meta, TikTok and LinkedIn, with no agency and no markup on your ad budget.
Book a Recruitment Strategy Call
When should you boost a job ad?
Boosting a job ad makes sense as soon as it is not reaching enough people, or not the right ones. If you recognise one of these signals, it is time to actively promote your job ad.
Too few applicants
Your job ad is live, but the applications are not coming in.
The wrong applicants
Applications come in, but they do not fit the role.
Your job ad has been open for weeks
The pressure on your team grows and every week without a new colleague costs money.
What are the ways to boost a job ad?
There are several ways to boost a job ad. The biggest difference is who you reach. Job boards mainly reach active candidates. SOAP also reaches passive candidates on social media.
| Way | Who you reach | Pricing model | Speed | Who does the targeting |
|---|---|---|---|---|
| Sponsored job ad on a job board | Active candidates | Pay per click or per day | Fast | The platform |
| Promoting a job ad on LinkedIn | Mostly active searchers on LinkedIn | Pay per click or per day | Fast | The platform |
| Boost via job boards | Active candidates across several sites | Often a fixed amount per job ad | Fast | The provider |
| Job marketing agency | Active and passive, depending on the campaign | Often per campaign or a monthly fee | Days to weeks | The agency |
| SOAP | Active and passive, via Meta, TikTok and LinkedIn | Fixed monthly price from €299, 0% markup | Within five minutes | The Targeting Agent |
General indication based on publicly available information, October 2026.
How do you boost a job ad with SOAP?
You boost your job ad in three steps. Our team connects your ATS during onboarding, after that you do it yourself.
Choose your job ad and channels
Select the job ad that needs a boost and choose Meta, TikTok, LinkedIn or a combination.
Let the Targeting Agent do the work
The Targeting Agent reads your job description, uses data from earlier campaigns and sets the audience per channel.
Go live and track your results
Your boost goes live within five minutes. You see per channel what an applicant and a hire cost.
What does it cost to boost your job ad with SOAP?
You choose a fixed monthly price based on the number of job ads you boost at the same time, plus your own ad budget. You pay no markup on your ad budget and no fee per campaign.
Solo
For organisations filling 1 to 2 vacancies at a time
€299/mo
Active campaigns1 to 2
Setup fee€149
Minimum term3 months
Extra campaign€179/mo
Markup on ad spend0%
Most chosen
Team
Ideal for feeling the difference with an agency
€599/mo
Active campaigns3 to 6
Setup fee€399
Minimum term6 months
Extra campaign€179/mo
Markup on ad spend0%
Business
For established organisations with many vacancies at once
€999/mo
Active campaigns7 to 14
Setup fee€749
Minimum term12 months
Extra campaign€179/mo
Markup on ad spend0%
Scale
For large organisations and organisations with multiple locations
Custom
Active campaigns15+
Setup feeCustom
Minimum termCustom
Extra campaignCustom
Markup on ad spend0%
All prices exclude VAT and your own ad budget.
Frequently asked questions about boosting job ads
What does it cost to boost a job ad?+
With SOAP, you boost 1 to 2 job ads from €299 per month, plus your own ad budget. Your ad budget goes entirely to your ads, with no markup or transaction fees.
How fast does my boost go live?+
From sign-up to a live campaign usually takes around 8 hours. After that, you launch a campaign yourself within five minutes. An ATS integration may take longer, because we depend on your ATS system for that.
What is the difference with a sponsored job ad on a job board?+
A job board mainly reaches active candidates. SOAP advertises on Meta, TikTok and LinkedIn and so also reaches passive candidates: people who are not actively looking but are open to a new job.
Do I need to set the audience myself?+
No. The Targeting Agent sets the audience per channel based on your job description and earlier campaign data.
Which job ads work best with a boost via SOAP?+
High-volume vacancies where you hire several people at once, such as care assistants, cleaners, drivers, logistics staff and production staff.
Which job ad do you want to boost?
In a Recruitment Strategy Call we look together at your job ad, your audience and what a boost via SOAP can deliver. No obligation.