Sectors

    Hire staff in facility services and cleaning

    Cleaning and facility companies in the Netherlands have thousands of open vacancies and a lot of turnover. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you reach candidates around every location.

    Book a Recruitment Strategy Call
    SOAP job campaigns for facility services and cleaning on social media

    What is happening in the labour market in facility services and cleaning?

    Staff shortages in cleaning in the Netherlands remain persistent, even as the labour market eases slightly in other sectors. A large share of cleaners are older than 55, and most work part time. That means you constantly need to find new people.

    15,000

    open vacancies in cleaning in the Netherlands

    1 in 3

    cleaners in the Netherlands is 55 or older

    Why hire through social media in facility services and cleaning?

    Cleaning work combines well with other jobs or care duties, and you can often start without training. Many suitable candidates therefore don't actively search for this work. On social media you do reach them, near the location where you need people.

    Passive candidates

    People who aren't looking, but are open to extra hours.

    Side jobs and starters

    Young entrants for early and late shifts.

    Managers

    Site managers and area managers via LinkedIn.

    Which roles is SOAP often used for in facility services and cleaning?

    An indication based on what we often see. Every vacancy and region is different.

    CleanerWindow cleanerBuilding managerFacility assistantReceptionistSite managerArea manager

    How does SOAP work for facility services and cleaning?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your job ad, for example for cleaner or site manager, and sets the target audience per channel around the location of the assignment. It adjusts based on data from earlier campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in facility services and cleaning?

    Facebook and Instagram

    Often used to reach a broad group near a location.

    TikTok

    Often used for young entrants and side jobs.

    LinkedIn

    Often used for site managers and area managers.

    What does hiring with SOAP cost in facility services and cleaning?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you continuously hire for many locations or clients, a Business or Scale package often suits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in facility services and cleaning

    Can I hire per location or client?+
    Yes. You set up a campaign per vacancy or location, so your ad shows to people near that location.
    Does this work for part-time roles and early or late shifts?+
    Yes. You state the hours and times in your job ad and ad, so candidates know exactly what to expect.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in facility services and cleaning?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.