
What Is CTR? (And What It Actually Tells You About Your Recruitment Ads)
CTR gets treated as a universal scorecard, but it depends heavily on format and platform. Here's what it actually measures.
For recruiting organizations with volume vacancies that are done with disappointing results. Campaign live within 5 minutes, with full control and insight into what each applicant ultimately costs.
Trusted by recruitment teams
with volume vacancies

Quality applicants
Targeting Agent finds the right candidates
No agency layer
Launch campaigns yourself in minutes
Proven results
Cost per hire via ATS integration
From vacancy to measurable campaign in three clear steps.
During onboarding, we connect your ATS where applicable. Vacancies and applications then stay automatically up to date in one place.
Deposit and manage your entire advertising budget through the platform, with no markup, transaction fees or hidden margins.
Build your campaign, go live within five minutes and immediately track the cost of every applicant and eventual hire.
Care worker, cleaner, construction worker, logistics employee — repeatable vacancies that need scale.
No slow middle layer. Set your own strategy and launch whenever you want.
More volume means more data, better targeting and higher efficiency per vacancy.
With an ATS integration, insight into cost per hire per channel, so you can optimize and justify your budget.
From healthcare and construction to logistics, security and facility services: SOAP works best where you hire several people at once, continuously.
SOAP automatically publishes your vacancies on the channels that fit your audience and keeps optimising for cost per applicant.
Reach passive candidates where they scroll every day. Ideal for volume in healthcare, logistics and production.
More about this channelYoung audience with short videos that show what the job really looks like. Strong for entry-level roles.
More about this channelFor technical specialists, engineers and architects. Targeted by role, sector and experience.
More about this channelNo agency margins or unclear invoices. Your dashboard shows exactly what's spent per campaign and channel, what your remaining balance is, and what each applicant costs you. With an ATS integration you also see the cost per hire.
See how the ad budget worksRemaining balance visible live
Spend per campaign and channel
Cost per applicant and per hire (with ATS)
No hidden fees. No markup on ad spend. One clear price for full control over your recruitment advertising.
For companies hiring 1–2 roles at a time
The sweet spot to feel the difference vs. an agency
For established organizations with high-volume hiring
For enterprises with 15+ simultaneous vacancies
Here you'll find answers to the most frequently asked questions about SOAP. Have more questions? Feel free to schedule a meeting.