Here we share our knowledge, from AI agents to recruitment marketing.
CTR gets treated as a universal scorecard, but it depends heavily on format and platform. Here's what click-through rate actually measures.
CPC shows up on every ad dashboard, but it gets misread constantly. Here's what cost-per-click actually measures and when it matters.
Cost-per-hire is one of the most referenced recruitment metrics, yet it's often used loosely. Here's what it actually measures and how to calculate it.
Switch agencies or bring recruitment advertising in-house? Three questions that make the trade-off between control, speed and insight a lot clearer.
Most agencies ask for a large upfront transfer before a campaign goes live. SOAP replaces that with direct funding through iDEAL, so clients keep control of their ad budget.
CPM is the least intuitive metric on the ad dashboard. Here's what cost per mille actually measures and when it deserves your attention.
Twenty Twenty Solutions is adding Sourcing AI to SOAP — an AI sourcing tool that finds candidates, surfaces the right vacancies, and coaches recruiters with real time call feedback.
Recruitment has become a visibility challenge. If your hiring goals depend on consistent applicant flow, advertising is no longer optional — it is a strategic extension of talent acquisition.
OpenAI has confirmed a minimum commitment of $200,000 for advertisers entering its ChatGPT ad beta.
Nearly 40% of candidates assume a company is a poor payer when no salary is mentioned.
Many HR teams experience a disconnect between attraction and retention.
Recruitment advertising almost never lives with one team. Advertising automation becomes truly valuable when it connects these roles.
Recruitment advertising has become a core pillar of modern hiring strategies. Yet despite powerful tools, many campaigns still underperform.
Recently, OpenAI published its official stance on introducing advertising within ChatGPT.