On LinkedIn, you reach professionals on the platform where they focus on their work and career. With SOAP, your job ad goes live on LinkedIn within five minutes, and the Targeting Agent decides who sees your ad.
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LinkedIn is the professional network in the Netherlands, with 2.0 million daily users. People share their role, experience and skills there. That lets you advertise on LinkedIn specifically based on work and career, something other platforms can't do.
On LinkedIn, job title, sector, experience and skills are listed in the profile. That makes it possible to show your ad to people with the right background.
On LinkedIn, we often reach professionals who aren't actively applying, but are open to a next step.
Source: Nationale Social Media Onderzoek 2026, Newcom Research (n=6,685, people in the Netherlands aged 15 and over).
LinkedIn is often used for jobs where education, experience or specific skills matter. Job titles such as engineer, architect or planner also appear literally in LinkedIn profiles, which lets us target precisely on them. This is an indication based on what we often see. Every job and region is different.
For example policy officers, advisors and specialists.
For example engineers, architects and technical specialists.
For example team leads, shift leads and managers.
For example nurses and specialists in healthcare.
For example planners, coordinators and customer service staff.
For example account managers and inside sales staff.
You can use multiple channels per job. If you want to reach a broader audience alongside professionals, Meta can be a good addition. If you're also looking for young starters or vocational trainees, organisations often also use TikTok.
On LinkedIn, you can bring attention to a job in two ways. A promoted job mainly appears to people actively searching in LinkedIn Jobs. An ad through LinkedIn Ads appears in the feed, including for people who aren't actively searching. SOAP advertises through LinkedIn Ads.
| Feature | Promoting a job | LinkedIn Ads via SOAP |
|---|---|---|
| Where you see it | Mainly in LinkedIn Jobs | In the feed |
| Who you reach | Mainly active jobseekers | Also professionals who aren't actively searching |
| Audience | Set by LinkedIn | Set by the Targeting Agent |
| Ad format | Job listing | Image and video |
The Targeting Agent knows the options within LinkedIn. It reads your job ad text, translates it into an audience on LinkedIn, and uses data from earlier campaigns to adjust. You don't need to set anything up in LinkedIn yourself.
Picks out the role, the location, the required skills and the experience level from your job ad.
Converts this into job titles, skills, sectors and experience level within LinkedIn.
Uses the results of earlier campaigns to see which audiences produce applicants, and adjusts accordingly.
The Targeting Agent never selects on age, gender or background. In the Netherlands, you're not allowed to discriminate on these grounds when hiring, and that also applies to the audience for your ad.
Your ad appears from your own LinkedIn company page. SOAP manages the ad account, you only give access to your company page. That way, your brand stays visible and you don't need to set up an ad account yourself.
An ad with a single image, the role and what you offer.
A short video of the workplace or a colleague talking about the job.
In AI Creative Studio, you create ads in the right format for LinkedIn.
The costs consist of two parts: your ad budget and the SOAP monthly fee. On LinkedIn, the cost per click is often higher than on Meta or TikTok, because you reach professionals very specifically. How much ad budget you need depends on the role, the region and the competition. With SOAP, you pay from €299 per month, with no markup on your ad budget.
Each channel has its own audience and its own ad formats. You can combine them per job. The table below is an indication of how we often use the channels.
| Feature | Meta | TikTok | |
|---|---|---|---|
| Often used for | Volume roles, for example in healthcare, logistics, cleaning and production | For example starters, vocational trainees and side jobs | For example higher-educated roles, technical specialists and managers |
| Audience | Broad, many age groups | Often a younger audience | Professionals |
| Ad format | Image, video, carousel | Video | Image and video |
| More information | Job ads on Facebook and Instagram | Job ads on TikTok | This page |
Not sure which channel fits your job? We discuss that in the Recruitment Strategy Call.
In a Recruitment Strategy Call, we look together at your job, your audience and which channels fit best. No obligation.