Best Practices
What Is CTR? (And What It Actually Tells You About Your Recruitment Ads)
CTR gets treated as a universal scorecard, but it depends heavily on format and platform. Here's what it actually measures.
September 14, 2026
6 min read
We make AI work for organisations
Twenty Twenty Solutions builds AI solutions for European businesses and develops its own platforms.
Your AI solution Live
AI agent
Automation
Integration
Work taken off your plate
Built on the systems you already use
What we do
AI that works, in every industry
We build AI agents, automations, integrations and custom software for organisations that want to work smarter. From a single smart automation to a complete custom system, built on the tools you already use.
Custom
Custom AI Development
AI agents, automations, data and integrations for organisations stuck with scattered tools and manual processes. We build on what you already have and develop what is missing.
Explore Custom AI DevelopmentKnowledge
Learning to work with AI
AI only adds value once your team knows how to use it. We help organisations understand AI and take the first steps, so they see for themselves where it pays off.
Download the e-book How do I use AI for my business?Specialism
Extra depth in recruitment
In recruitment we go one step further. Alongside custom work we build our own platform there, because we know that world from the inside.
PlatformExplore SOAP Recruitment
SOAP Recruitment
The automated alternative to your job marketing agency. Vacancies live on Meta, TikTok and LinkedIn within five minutes, with full insight into what every applicant costs.
Vacancy live on
MetaTikTokLinkedIn
Cost per applicant via ATS integration−45%
CustomExplore Recruitment AI
Recruitment AI
AI agents, automations and custom software for recruitment teams and agencies. Like our call agent, which analyses calls and gives junior recruiters feedback.
Call agent
Analyses calls and coaches junior recruiters
FreeStart the free AI audit
Free AI audit
Fill in the questionnaire and get a personal analysis of where AI adds the most value in your organisation, plus a no-obligation call of 30 to 45 minutes.
In three steps
Fill in the questionnaire
Personal analysis
A 30 to 45 minute call
How we work
From first call to a system that keeps improving
We build software around your ideal process. Not your process around the software.
- 1
Intro call
We get to know your organisation and map out together where the problem lies.
- 2
Scoping and design
Together we define your ideal process, what we build and in which order.
- 3
Build
Our own development team builds the solution and connects it to your systems.
- 4
Implementation
We take the solution live and make sure your team can get started with it.
- 5
Support
After go-live we stay available for questions and support.
- 6
Ongoing development
Your system grows with your organisation. We keep improving and extending it.
About us
An AI company from Haarlem
Everyone is talking about AI, yet in most organisations little changes. There is a lot of promise and very little practice. We started Twenty Twenty Solutions because we believe it can be different.
AI only has value when your team uses it every day.
That is why we build technology that genuinely takes work off your plate. For the recruitment industry, with our own SOAP platform and custom solutions. And for organisations beyond it, whom we help to put AI to work in their daily routine.
Our vision
Building the European tech sector
Europe needs strong AI and tech companies of its own. That is why we build not only for our clients but also our own products, such as SOAP. With one ambition. To leave a lasting mark on the European tech sector.
Building instead of depending
Many European organisations run on technology from outside Europe. We build ourselves, with privacy, transparency and human control at the core. That way the knowledge and the value stay here.
Building together with founders
We love working with founders and young tech companies. We share knowledge, think along on product and technology, and build together where it fits.
Meet us as a founder
Community we supportDAY42
DAY42 brings together European builders who work on their own ideas alongside their studies or job, with local Build Nights and a six-week Build Season. Exactly the mindset the European tech sector runs on. That is why we support their community.
Visit DAY42News & insights
Frequently asked questions about Twenty Twenty Solutions
What does Twenty Twenty Solutions do?+
We make AI work for organisations. We build AI agents, automations, integrations and custom software, and we develop our own recruitment platform SOAP.
Which organisations do you work for?+
For organisations across all kinds of industries. With Custom AI Development we build custom solutions for any sector, and in recruitment we go extra deep, from in-house recruitment teams to recruitment agencies and staffing agencies.
What is the difference between SOAP and Recruitment AI?+
SOAP is our platform for automated job marketing. Recruitment AI is custom work, such as AI agents, automations and software in the recruitment process.
Do we have to adapt our process to your software?+
No. We first map out your ideal process and build the solution around it, on the systems you already use.
Do you work with other founders and tech companies?+
Yes. We love working with founders and young tech companies, and we are always curious about new AI products. Feel free to get in touch.
Where is Twenty Twenty Solutions based?+
We are based in Haarlem and work for organisations across Europe.
Curious what AI can do for your organisation?
In an intro call we map out together where AI adds the most value. No obligation.