With SOAP, you manage your own ad budget through the platform. You top up your balance whenever you want, you don't need a credit card, and every euro goes to your ads. You get your own ad account on Meta, TikTok and LinkedIn, and you always see exactly what's been spent and what's left.
Book a Recruitment Strategy CallWith a job marketing agency you often commit your budget upfront and get a separate invoice for it. With SOAP you top up your own balance and see in real time where every euro goes.
| Item | Job marketing agency | SOAP |
|---|---|---|
| How you pay your budget | Often upfront, via a separate invoice | Top up your own balance via the top-up in the platform |
| Credit card needed | Depends on the agency | No |
| Markup on your budget | Often a markup or built into the fee | 0% |
| Ad account | Often the agency's account | Your own ad account per platform |
| Insight into your spend | Often after the fact, via a report | Real time in your dashboard |
General indication, practices vary by agency.
With the top-up you add funds to your ad balance through the platform. You transfer the money yourself and decide when and how much. The balance is used for your campaigns on Meta, TikTok and LinkedIn.
You transfer money through the top-up in the platform to your ad balance. No credit card and no advance invoice.
You take your campaigns live on Meta, TikTok and LinkedIn. Your ad budget is spent from your balance.
In your dashboard you see your remaining balance and what each campaign has spent.
With SOAP, your organisation gets its own ad account on Meta, TikTok and LinkedIn. Your campaigns don't run in a shared account. SOAP handles the setup and the payment, you keep the overview.
An ad account for your organisation on Meta, TikTok and LinkedIn.
SOAP facilitates payment to the platforms. You only top up your balance.
You see what's been spent per platform and per campaign.
In the SOAP dashboard you see your remaining balance at any time and what's been spent per campaign and per channel. With an ATS integration you also see the cost per applicant and per hire.
You see at any time how much budget you have left.
You see in real time where your money is going.
You get these figures as soon as you have an ATS integration.
Besides your ad budget, you only pay the SOAP monthly price, from €299 per month. No markup is taken from your budget and there are no transaction fees.
In a Recruitment Strategy Call we look at your vacancies, your current spend and how much budget you need with SOAP. No obligation.