Sectors
Childcare in the Netherlands has faced a staff shortage for years, leading to waiting lists for parents. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you also reach career changers.
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The shortage of childcare workers causes waiting lists and high workloads. With plans to make childcare cheaper, demand for staff is expected to rise further.
7,000
estimated staff shortage in childcare in the Netherlands (autumn 2025)
2 in 3
day care and after-school care locations with a waiting list
Sources
Many new childcare workers come from other professions or start through a vocational trainee programme. Those are exactly the people who don't check vacancy sites. You reach them on social media with footage of the group, the team and the work.
Childcare workers who aren't actively looking.
People from other professions considering childcare.
Starters you reach with footage of the group.
An indication based on what we often see. Every vacancy and region is different.
You are operational within a working day and put your vacancies live yourself after that.
You add your vacancy to SOAP. During onboarding we connect your ATS if needed.
The Targeting Agent reads your vacancy text, for example for an after-school care professional, and sets the audience per channel around your locations. It adjusts using data from previous campaigns.
Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.
Often used to reach career changers and returners near a location.
You pay a fixed monthly fee from €299, plus your own ad budget. If you have many locations, a Team, Business or Scale package usually fits better.
For organisations filling 1 to 2 vacancies at a time
Ideal to feel the difference with an agency
For established organisations with many vacancies at once
For large organisations and organisations with multiple locations
All prices exclude VAT and your own ad budget.
In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.