Sectors

    Hire staff in logistics and transport

    Drivers and logistics staff have been scarce for years, and the pool of experienced drivers keeps ageing. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you also reach people who aren't actively looking.

    Book a Recruitment Strategy Call
    SOAP job campaigns for logistics and transport on social media

    What is happening in the labour market in logistics and transport?

    In almost every region there are more driver vacancies than directly available jobseekers. At the same time, the average age is rising, meaning many experienced drivers will leave the workforce in the coming years. If you only post vacancies, you mainly reach people who are already actively looking.

    5,850

    open vacancies for truck drivers in the Netherlands

    45.5 years

    average age of a truck driver in the Netherlands

    Why hire through social media in logistics and transport?

    Many drivers and logistics staff already have a job and don't check job sites. On social media you do reach them, for example with a short video of the vehicle, the depot or a colleague talking about the work.

    Passive candidates

    Drivers with a permanent job who aren't looking, but would switch for better terms.

    Career switchers

    People open to training as a driver or logistics worker.

    Young entrants

    Starters and trainees you reach with short videos of the work.

    Which roles is SOAP often used for in logistics and transport?

    An indication based on what we often see. Every vacancy and region is different.

    Truck driver C/CEVan driverOrder pickerWarehouse workerForklift driverPlannerLogistics team leader

    How does SOAP work for logistics and transport?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your job ad, for example for driver CE or order picker, and sets the target audience per channel around your location. It adjusts based on data from earlier campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in logistics and transport?

    Facebook and Instagram

    Often used to reach experienced drivers and logistics staff in the region.

    TikTok

    Often used for order pickers, warehouse workers and young entrants.

    LinkedIn

    Often used for planners and managers.

    What does hiring with SOAP cost in logistics and transport?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you're hiring for multiple depots or branches at once, a Team, Business or Scale package often suits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in logistics and transport

    Can I hire per depot or branch?+
    Yes. You set up a campaign per vacancy or location, so your ad shows to people near that location.
    Does this also work for career switchers without a C licence?+
    You can target campaigns at people open to a training route. We discuss which approach fits your organisation in a Recruitment Strategy Call.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in logistics and transport?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.