Sectors

    Hire staff in manufacturing

    Tens of thousands of vacancies are open in industry in the Netherlands, often for multiple people at once and in shift work. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them.

    Book a Recruitment Strategy Call
    SOAP job campaigns for manufacturing on social media

    What is happening in the labour market in manufacturing?

    Production workers and operators are often named by employers as hard to fill. Because manufacturing companies often need several people at once, every week a vacancy stays open counts.

    29,400

    open vacancies in industry in the Netherlands (second quarter of 2026)

    45%

    of all vacancies in the Netherlands were on average hard to fill in 2025

    Sources

    Why hire through social media in manufacturing?

    Many production workers already have a job and aren't actively looking. On social media you reach them in the region around your factory, with footage of the shop floor, the shifts and the colleagues.

    Passive candidates

    Operators and production workers who aren't looking, but would switch.

    Starters

    Young entrants for shift work and learning placements.

    Managers

    Team leaders and process operators you also reach via LinkedIn.

    Which roles is SOAP often used for in manufacturing?

    An indication based on what we often see. Every vacancy and region is different.

    Production workerOperatorPackerMachine operatorProcess operatorProduction team leader

    How does SOAP work for manufacturing?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your job ad, for example for operator or production worker, and sets the target audience per channel around your location. It adjusts based on data from earlier campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in manufacturing?

    Facebook and Instagram

    Often used to reach production workers and operators in the region.

    TikTok

    Often used for starters and young entrants.

    LinkedIn

    Often used for team leaders and process operators.

    What does hiring with SOAP cost in manufacturing?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you continuously need many people or hire for multiple locations, a Team, Business or Scale package often suits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in manufacturing

    Can I hire for shift work?+
    Yes. You state the shifts in your job ad and ad, so candidates know exactly what to expect.
    Can I hire multiple people at once?+
    Yes. SOAP is built for volume vacancies, where you hire several people for the same role.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in manufacturing?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.