Sectors

    Recruit staff for your customer service

    In many regions of the Netherlands, demand for customer service staff still outstrips supply. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you reach candidates in the region of your contact centre.

    Book a Recruitment Strategy Call
    SOAP job campaigns for customer service on social media

    What is happening in the labour market in customer service?

    Nationally, the shortage of customer service staff in the Netherlands is easing, but regional differences are large. In many regions demand still outstrips supply. At the same time, the work is becoming more complex, so you need people who can do more than just answer the phone.

    3,600

    open vacancies for customer service staff in the Netherlands (second quarter 2026)

    19 of 35

    labour market regions in the Netherlands where demand exceeds supply

    Why hire through social media in customer service?

    Customer service is a common career-change role. Many suitable candidates currently work in retail, hospitality or administration and aren't actively looking for this type of work. You reach them on social media in the region of your contact centre.

    Career changers

    People from retail, hospitality or administration who want to switch.

    Students and part-timers

    Flexible staff you reach through video.

    Team leaders

    Experienced managers you also reach via LinkedIn.

    Which roles is SOAP often used for in customer service?

    An indication based on what we often see. Every vacancy and region is different.

    Customer service representativeCustomer contact employeeChat agentCall centre agentCustomer service team leader

    How does SOAP work for customer service?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your vacancy text, for example for a customer contact employee or chat agent, and sets the audience per channel around your contact centre. It adjusts using data from previous campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in customer service?

    Facebook and Instagram

    Often used to reach a broad group in the region of the contact centre.

    TikTok

    Often used for students and part-timers.

    LinkedIn

    Often used for team leaders and specialist customer contact roles.

    What does hiring with SOAP cost in customer service?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you recruit for multiple teams or client projects at once, a Team, Business or Scale package usually fits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in customer service

    Does this work for recruiting during peaks, such as a new client project?+
    Yes. You set up a campaign for the period you need people, and pause it once your vacancies are filled.
    Can I recruit for remote workers?+
    Yes. You mention this in your vacancy text, so the Targeting Agent can tailor the audience accordingly.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in customer service?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.