Sectors

    Recruit staff for automotive and bodywork

    Car mechanics, bodywork repairers and vehicle painters are among the scarcest skilled workers in the Netherlands. With SOAP you advertise your vacancies within five minutes on Meta, TikTok and LinkedIn. The Targeting Agent decides who sees them, so you also reach skilled workers who aren't actively looking.

    Book a Recruitment Strategy Call
    SOAP job campaigns for automotive and bodywork on social media

    What is happening in the labour market in automotive and bodywork?

    The labour market in the mobility sector in the Netherlands has been very tight for a long time. Garages and bodywork repair businesses compete for the same skilled workers as installation companies and manufacturing. At the same time, electric vehicles and new technology demand different knowledge.

    4+

    open vacancies per jobseeker for roles including bodywork repairers and mobile equipment mechanics

    26%

    of open vacancies in the mobility sector are for car mechanics

    Sources

    Why hire through social media in automotive and bodywork?

    Good mechanics and bodywork repairers often already have a job and don't check vacancy sites. You can still reach them on social media, for example with footage of the workshop, the tools and the team.

    Passive candidates

    Experienced mechanics who aren't looking, but are open to a move.

    Vocational trainees and young talent

    Automotive technology trainees you reach through video.

    Managers

    Workshop managers you also reach via LinkedIn.

    Which roles is SOAP often used for in automotive and bodywork?

    An indication based on what we often see. Every vacancy and region is different.

    Car mechanicSenior car technicianBodywork repairerVehicle painterTyre specialistWorkshop advisorWorkshop manager

    How does SOAP work for automotive and bodywork?

    You are operational within a working day and put your vacancies live yourself after that.

    1. 1

      Upload your vacancies

      You add your vacancy to SOAP. During onboarding we connect your ATS if needed.

    2. 2

      The Targeting Agent sets your audience

      The Targeting Agent reads your vacancy text, for example for a car mechanic or bodywork repairer, and sets the audience per channel around your location. It adjusts using data from previous campaigns.

    3. 3

      Go live and track your results

      Your campaign is live within five minutes. With an ATS integration you also see the cost per applicant and per hire.

    Which channels are often used in automotive and bodywork?

    Facebook and Instagram

    Often used to reach experienced mechanics and bodywork repairers in the region.

    TikTok

    Often used for young talent and vocational trainee programmes.

    LinkedIn

    Often used for workshop managers and other managers.

    What does hiring with SOAP cost in automotive and bodywork?

    You pay a fixed monthly fee from €299, plus your own ad budget. If you have multiple locations or workshops, a Team, Business or Scale package usually fits better.

    Solo

    For organisations filling 1 to 2 vacancies at a time

    €299/month
    Active campaigns1 to 2
    Setup fee€149
    Minimum term3 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call
    Most popular

    Team

    Ideal to feel the difference with an agency

    €599/month
    Active campaigns3 to 6
    Setup fee€399
    Minimum term6 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Business

    For established organisations with many vacancies at once

    €999/month
    Active campaigns7 to 14
    Setup fee€749
    Minimum term12 months
    Extra campaign€179/month
    Markup on ad spend0%
    Book a Recruitment Strategy Call

    Scale

    For large organisations and organisations with multiple locations

    Custom
    Active campaigns15+
    Setup feeCustom
    Minimum termCustom
    Extra campaignCustom
    Markup on ad spend0%
    Discuss a Scale package

    All prices exclude VAT and your own ad budget.

    Frequently asked questions about hiring in automotive and bodywork

    Can I recruit per location or workshop?+
    Yes. You set up a campaign per vacancy or location, so your ad appears to skilled workers nearby.
    Does SOAP work for automotive technology trainees?+
    Yes. TikTok is often used alongside Meta for young talent and vocational trainee programmes.
    Does SOAP integrate with my ATS?+
    Yes. SOAP integrates with Carerix, Workday, Recruitee, OTYS and Homerun, among others. We build missing ATS integrations free of charge.
    Can I target by age or gender?+
    No. In the Netherlands you may not discriminate on grounds such as age, gender or background when hiring. The Targeting Agent therefore uses role, location, interests and behaviour.

    Hiring staff in automotive and bodywork?

    In a Recruitment Strategy Call we look together at your vacancies, your region and which channels suit you best. No obligation.